[ T E S T for COM 328, Spring, 2008 ]

                                               population 12+ 543,041
                                               and 18-35 132,866

                                               Daypart: 6 to 10 am
                                               CUME:  7 day Cume
                                                        

  

              AQH 12+ CUME 12+  AQH 18-35  CUME 18-35
  WXXX        2890    12,000      2131       9,009
  WZZZ        1666     9338       1021       8,271
  
  TOTAL ALL
  STATIONS   49,000   66,121      33,223     44,882

In above example, there are many other stations that are not listed.


1.  What is WXXX'S Cume Share for 18-35?

2.  What is WXXX'S AQH Rating for 12+?

3.  What is the WZZZ 12+ TSL in quarter hours and in hours
minutes and seconds?

4.  What is the WZZZ Turnover for 18-35?

5.  What is the PUR rating for 12+?

6.  What is the evolving pattern in the international syndication market?

7.  Why must we identify the population projection as an estimate?

8.  List three each for radio and television of the many different
kinds of reports that the rating services provide.  Tell what each
report covers using words not in the title of the report.

9.  If we send out 500 dairies; get 300 back; find that 267 are
useable for the study because that many are filled out correctly; and
that 96 of the respondents are listening to radio, what is
the in-tab sample size?

10. By what methods may viewing and listening data be collected?

11. Define these terms from Chapter #3: off-network, first run, and
off-syndication.

12. Identify the market survey areas for radio and television.  Give
the radio areas and the TV areas separately.

13. Other than "Cash and Amortization" what types of payment
arrangements are often made in the syndication market?